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Adaptistration People 121

What Do You Call A Conservatory Grad Who Couldn’t Win An Orchestra Job?

Q: What do you call a conservatory grad who couldn’t win an orchestra job? A: An Orchestra Manager. Granted, that’s a really old joke but it seems timely given a recent topic bouncing around related to the notion of degrees and career paths. It started off with a post from Alex Tabarrok on 2/4/2016 at […]

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Adaptistration People 187

Is It Time To Bring Back The Take A Friend To The Orchestra Program?

For nine years, the annual Take A Friend To The Orchestra program was a staple of Adaptistration’s Spring content. At its height, it generated more than two weeks of contributions each year but after several years, heading all of those cats became a bit overwhelming so I let the program go silent for two years. […]

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Style Guide Sheriff

Taming Wild West Style Branding Efforts: There’s A New Sheriff In Town

Since it was originally published in 2012, the free Website Branding Style Guide resource here at Adaptistration has been a steady fixture among the most popular content. No worries, that resource isn’t going anywhere in the near future but it is worth pointing out that a similar service from a relatively new provider,, is […]

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Adaptistration People 186

Who Are You? 2016

It’s time for Adaptistration’s reader segmentation survey. As promised following last year’s survey, I made sure to mark my calendar so that we didn’t inadvertently miss a year (which is what happened in 2014, d’oh!). We need to update and revise what we learned from last year about who you are and what you find most engaging. To […]

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Adaptistration People 185

There’s Something Called Ghost Referral Spam?

Do you know if your Google Analytics data is corrupted by ghost referral spam? Wait, I didn’t know Google Analytics data could get spammed. What’s ghost referral spam or for that matter, regular referral spam? Unlike most types of spam you’re probably familiar with already, referral spam doesn’t actually interact with your website directly (which is good) […]

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Adaptistration People 165

Getting In On The Super Bowl Action

It seems that culture organizations in Denver, CO and Charlotte, NC are leveraging the Super Bowl match between their respective teams for increased media coverage. The Denver Center for Performing Arts bet the Blumenthal Performing Arts and Children’s Theater in Charlotte their team would win (h/t Thomas Cott) while the Colorado Symphony Orchestra and Charlotte […]

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Wayback Machine

Using Throwback Thursday To Improve User Experience

Throwback Thursday (#TBT) is more than just a fun social media time suck, it can actually help you improve your online presence. The Internet Archive’s Wayback Machine, which archives screencaps of your website, has been around for some time and it’s just as useful now as ever. Sure, it’s fun to see how some of […]

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Adaptistration People 183

Adopting Video Storytelling Technics To Make Better Connections

Toward the end of 2015, I had the pleasure of working with Brian Artka from Size43 Creative, a firm that describes itself as creating films that connect people on a human level. Not long ago, Artka pointed me toward a presentation he put together for the Wisconsin Chapter of the Society of Marketing Professional Services […]

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