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Friday Inspiration: “What Prisoners Taught Me About Music Appreciation”

Back in February, 2016 Chattanooga Symphony & Opera concertmaster Holly Mulcahy published the first article in what ended up becoming a series at Neo Classical about a program she started to bring classical music into a prison. She wanted to see if the music could heal, change lives, and inspire. She partnered with Alan Bonderud and Steve Hawkins, both of whom serve as mentors at Walker State Faith and Character Based Prison. Together, along with the support of several supporters, the trio put together a program that used a performance event as […]

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We Have More In Common With Sportsball Than We Thought

Contrary to what you may think, selling tickets to other forms of live experience events can be just as difficult if not more challenging than what we face in our field. To that end, I came across an intriguing post from Dave Wakeman, a B2B revenue consultant who specializes in entertainment, sports, hospitality, and professional services. He was writing about the growing problem of selling tickets to professional sporting events. It is fascinating to see Wakeman cycle through many of the same difficult truths this field struggled with shortly after the turn […]

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Giving Tuesday

What’s Your #GivingTuesday Story?

#GivingTuesday, the self described “global day of giving fueled by the power of social media and collaboration” is back for year five and took place on Tuesday, November 29, 2016. Since its launch, a number of orchestras have participated so let’s open up today’s post to any group that took part in#GivingTuesday 2016 so we can all hear your story. How did your group fare? If you’ve participated in previous years, what sort of response did you experience this year compared to previous efforts? Did the program meet your expectations? What would […]

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Five Tips For Maximizing Your End Of Year Online Giving Campaign

It’s that time of year again when development departments are putting the final touches on the end of year annual giving campaign. In order to help maximize those efforts, here are five best practice tips to help you avoid overlooking critical items. Don’t shy away from the challenge; go, confront these problems. Fight! Win! And have your best end of year campaign yet.

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Monday Inspiration

If you’re still feeling a bit down, I highly recommend taking the time to read a letter written by Wayne Shorter and Herbie Hancock from the early part of 2016 and published at nesthq.com. Addressed to “the Next Generation of Artists” it is an inspiring letter that is every bit as beneficial for arts managers as it is artists. While it’s true that the issues facing the world are complex, the answer to peace is simple; it begins with you. You don’t have to be living in a third world country or […]

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