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TAFTO

Get Your Social Event Groove On

From 2005 through 2013, during the month of April, the Take A Friend To The Orchestra project featured more than a dozen critics, bloggers, musicians, classical music enthusiasts, and administrators writing about how average patrons throughout the country can invite friends who don’t regularly participate in live music events to a performance in your area. […]

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Are You Prepared For Google’s Big Algorithm Change?

Tomorrow, 4/21/2015, is the day Google will fully implement the latest major change in its search algorithm and if your site isn’t prepared, you can expect a world of hurt via your search rankings. Simply put, it’s all about meeting Google’s new mobile friendly thresholds; if your site is what Google considers mobile friendly it […]

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Adaptistration Jobs

Time To Shop For A New Gig?

The weather’s warming up and that means some minds are starting to think about greener pastures. To that end, Adaptistration Jobs has openings in Salt Lake City, Nashville, Erie, San Fran Bay Area, Washington D.C., Fort Worth, Omaha, Seattle, Chicago, Baltimore, and more. And in case you missed the news from February, you’ll find more […]

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Are You Experimenting With Personal Live Streaming Yet?

The live streaming provider wars have begun and the struggle to gain market dominance between Twitter owned Periscope and indie hit Meerkat is well under way. Playing out under all of this drama is the latest step in arts marketer evolution: just what the hell are we supposed to do with these platforms anyway?!? Tech […]

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2014 Readership Segmentation Survey Results

As promised from earlier in the month in a post that covered the sharp increase in Millennial readers, today’s installment will cover the reader survey results from all demographics. My apologies in advance for the relatively vanilla charts and graphs when compared with the Millennial article infographics, but the visual format is still a big […]

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Social Media Response Guide

Speaking Of Social Media Damage Control…

In a timely coincidence with the recent Toronto Symphony / Valentina Lisitsa social media equivalent of Godzilla vs. Mothra, ArtsHacker Phil Paschke published an article on 4/12/15 that includes a social media response flow chart by Jonathan Michael at Bplans.com that should not only be a mobile device shortcut but printed out, framed, and sitting on […]

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The New Face Of Damage Control

The Toronto Symphony Orchestra (TSO) / Valentina Lisitsa firestorm is a good reminder that capable damage control and responsible flexing of social media muscle are important skills to develop and maintain. For organizations, damage control seems to be a lesson that is slow to matriculate. Remember the Richard Dare/NJSO crisis or the Detroit Symphony scrambling to […]

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A Crisis Of Conscience Inside The AFM

The topic of equal pay for equal work as applied to substitute musician wages has been an uphill examination over the past year. We began exploring the topic in the wake of the Minnesota Orchestra settlement that ended their season-killing lockout after learning the agreement failed to maintain wage parity for substitute musicians and even […]

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