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All About TAFTO

Take A Friend To Orchestra, or TAFTO, is an annual event at Adaptistration every April where more than a dozen critics, bloggers, musicians, classical music enthusiasts, and administrators as they write about how average patrons throughout the country can invite friends who don't regularly participate in live music events to a performance in your area.

Essentially, TAFTO is an opportunity for the people who care the most about classical music to participate in a proactive way; and no, you're not simply going to get hit up to write a check or make a donation to your local orchestra.

Why Participate?
If this business ever hopes to reverse the trend in declining ticket sales and lack of participation throughout their communities, they are going to need the help of the people who already care about classical music. In order to begin making a difference, each patron inclined to participate should have as much help from those involved with the inside of this business as possible, but on your terms.

The more patrons who participate across the country each April, the more likely the program will develop and evolve into something uniquely capable of contributing a constructive influence in the development of tomorrow's classical music culture.

As such, enabling patrons to become contributing partners who have a distinct voice in the future of their orchestras is a necessary step in the process of recovery.

You'll also have the opportunity to contribute an account of your own experiences participating in the program as well submitting questions for some of our expert contributors.

How Do I Get Started?
Start off by reading the contributions submitted by our experts over the years. Next, you need to find a concert you would like to invite your friends to attend with you. Don't be unsure of yourself, there is no "right" or "wrong" way to invite someone to a concert. The idea is to make the experience whatever you want it to be. Invite one person or a whole group of friends to go along with you - be the center of attention!

 

TAFTO 2008

  • Jeremy Denk: Pianist and author of Think Denk | bio
  • Charles T. Downey: Professor, Choral Singer, and moderator of Ionarts | bio
  • Chris Foley: Pianist and author of the  Collaborative Piano Blog | bio
  • Gary Ginstling: Director, Communications and External Affairs, San Francisco Symphony | bio
  • Matt Heller: Calgary Philharmonic double bassist and author of hellafrisch.blogspot | bio
  • Carlos Kalmar: Music Director, Oregon Symphony and Grant Park Music Festival | bio
  • Laurie Niles: Violinist and editor of violinist.com, the online violin community | bio
  • Ben Smith: Physics Graduate Student and author of ClassicalConvert.com | bio
  • Ron Spigelman: Music Director, Springfield Symphony and co-author of Sticks and Drones | bio

 

TAFTO 2007

 

TAFTO 2006

  • Jerry Bowles: Publisher& Editor, Sequenza21.com
  • Marc Geelhoed: Classical Music Writer, Time Out Chicago & author of the blog Deceptively Simple
  • Timothy Judd: Violinist, Richmond Symphony Orchestra
  • Kevin Giglinto: Vice President for Sales and Marketing, Chicago Symphony Orchestra
  • Pete Matthews: Classical Music Enthusiast & for profit marketing professional
  • Joe Patti (Part 2): Theatre Manager & author of the arts management blog Butts In the Seats
  • Brian Sacawa: Concert Saxophonist & author of the music blog Sounds Like Now
  • Alex Shapiro: Composer & author of the blog Notes from the Kelp

 

TAFTO 2005

About

  • Drew McManus
    Musician, consultant, and cultural entrepreneur... more

  • Adaptistration
    Change is difficult, change is turbulent, and change is painful... more

    A•dapt•is•tra•tion n.
    1. a form of management capable of modifying to suit rapidly changing conditions. 2 a flexible model of governance which adopts an inclusive set of policies and principles. 3 a weblog on orchestra management.

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    Annual Events

    • Compensation Reports
      This annual event examines the compensation trends among orchestra executives, music directors, concertmasters, and base musicians at 76 professional U.S. orchestras...more

      Website Reviews

      Every September, orchestra websites are examined and ranked by how well they satisfied quantifiable requirements in five separate categories...more

      Take A Friend To Orchestra
       Month
      Learn about the annual event designed to empower patrons and to help build a new audience for classical music....more

    Resources

    • Orchestra Governance Essays
      Here's a breakdown of who's who in orchestra governance and how they fit together. There's no spin here, you get an inside look into the good, the bad, and the ugly behind those who influence how orchestras function.
      -Board Members
      -Managers
      -Music Directors
      -Musicians
      -Unions
      -Others

      How To Connect With New Media
      Everything a performing arts organization needs to know about creating sincere connections with new media outlets by learning how to properly identify, contact, and maintain relationships with those outlets...more

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