Inside The Arts
Your cultural blogging exchange
Adaptistration
Drew McManus on orchestra management
Arts Addict
Jason Heath on life as a classical music bottom feeder
Books On Culture
Discovering books on music and culture with John Rosenkrans
Brian Dickie
Life as General Director of Chicago Opera Theater
Butts In The Seats
Musings on Practical Solutions For Arts Management
non divisi
Frank Almond writes a column instead of practicing
Scanning The Dial
Mike Janssen and Marty Ronish on classical music in broadcasting
Sticks and Drones
Two conductors, on the beat with Bill Eddins and Ron Spigelman
Inside The Arts Podcasts
Home of the music review podcast Because Shut Up, That's Why!
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The final installment in this series will wrap up all of the loose ends from in addition to examining some do's and don'ts for both new media outlets and performing arts organizations. We'll also look at some current efforts to reach out to new media outlets among orchestral organizations...
Part 3 of this series offered practical advice on how performing arts organizations can build genuine relationships with new media outlets. It also presented detailed instructions on how to design marketing materials especially for new media sources that are capable of making the most out of those relationships. In order to assist organizations with these tasks, this installment will examine some tools that will help with that process…
Part 2 of this series offered practical advice on how to become familiar with new media outlets by reading and becoming involved through the art of submitting comments. This installment will expand on those initial steps by exploring constructive methods for building direct and enduring relationships with new media authors as well as how to adapt traditional marketing materials to the nontraditional environment of new media…
Part 1 of this series defined new media and how performing
arts organizations can identify and categorize new media outlets into local,
national, and international sources. This installment will continue by detailing
how you can familiarize yourself with the sources you’ve identified and make
initial contacts…
New Media: who they
are and where to find them. This installment is designed to help establish a collective understanding of what constitutes new media which can be used to move forward. Once that straightforward task is completed we’ll examine how to begin categorizing new media outlets in a way that will benefit your organization best…
This June, I have the honor of serving as a speaker in one
of the National Performing Arts Convention’s breakout
sessions titled The Online Salon
Movement. The session’s description promotes the event as a wide ranging
commentary and discussion on how performing arts organizations can interact
with new forms of media and the public at large. “At a time when more
traditional media outlets continue to shrink arts coverage, a wide variety of
passionate bloggers writing about all of the performing arts have developed an
audience of millions of readers and have challenged the critical paradigm by
building a new dialogue about the arts.” I couldn’t think of a better way to describe
the state in which new media exists and it got me thinking about how orchestras
can enhance that interaction by refining how they reach out to these diverse
outlets. To that end, I’ve come up with this series of articles to help orchestras
identify, contact, and maintain relationships with new media…
Continue reading "How To Connect With New Media: An Introduction" »
Drew McManus
Musician, consultant, and cultural entrepreneur... more
Adaptistration
Change is difficult, change is turbulent, and change is painful... more
A•dapt•is•tra•tion n.
1. a form of management capable of modifying to suit rapidly changing conditions. 2 a flexible model of governance which adopts an inclusive set of policies and principles. 3 a weblog on orchestra management.
Compensation Reports
This annual event examines the compensation trends among orchestra
executives, music directors, concertmasters, and base musicians at 76
professional U.S. orchestras...more
Website Reviews
Every September, orchestra
websites are examined and ranked by how well they satisfied quantifiable requirements in five separate categories...more
Take A Friend To Orchestra Month
Learn about the annual event designed to empower patrons and to help build a new audience for classical music....more
How To Connect With New Media
Everything a performing arts organization needs to know about creating sincere connections with new media outlets by learning how to properly identify, contact, and maintain relationships with those outlets...more
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