Archive | March, 2004

Programming For Orchestra Radio

I'm one of the people in this industry that still believes radio is a tool with the greatest amount of potential for orchestras to reach a new audience.  Awhile back, I even presented the idea of an orchestra owning a radio station (which exists - to a degree   in Seattle already).  During one of my drives back and forth from Baltimore to Richmond, I came up with an idea based on a combination of some of my favorite programs syndicated by NPR, which include: Wait Wait... Don't Tell Me!, Whad'ya Know?, and [...]
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Self Test Results

As promised, here are the summaries from the little self test I offered last week complete with nifty color pie charts.  I think it's important to stress that the answers to these questions are, for the most part, irrelevant although certainly interesting.  The questions were never presented with the intention of coming to any sort of conclusion; rather, they were designed to simply create the opportunity for you, the reader, to think about issues that you may have otherwise never previously devoted any of your time.  And I was quite pleased to [...]
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The Residual Effects Of Good Communication

Over the weekend I received an email from an orchestra executive that commented on how much better the world of classical music would be if it was better at communication.   He talked about one topic in particular; press kits that come from guest artists and/or their managers.  Regarding that issue he had this to say: What about exciting video footage of the artist for use in the production of television spots or internet ads? What about copies of newspaper or magazine interviews with the artist, which point out interesting things about the [...]
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How To Kill Classical Music Providing CPR

OK, I have a ton of work to get done today but I had to chirp in with this good online discussion going on between AJ blogs: Fellow blogger Greg Sandow started a great conversation this week: How To Kill Classical Music.  And never being the one to merely "gripe and leave" Greg is presenting some solutions, as is evident in his blog today.  He suggests using conversations among professional that go beyond the obvious everyday comments that musicians and insiders have as a source for marketing material.  Greg also mentions my [...]
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