Archive | September, 2005

Ticket Prices Yet Again

There's a timely article in today's St. Louis Post Dispatch by Michael Sorkin about the 50% increase in the SLSO's lowest price concert ticket that's worth your time... My favorite part of the article is the quote from SLSO president, Randy Adams, about the price hike, "Fifteen dollars is only slightly more than the price of a good movie," According to statistics compiled and provided by the National Association of Theatre Owners, the average cost of a movie ticket in 2004 was $6.21. According to those same statistics, movie tickets go up [...]
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Hurricane Benefit Concert Updates

It's time for an update regarding some of the benefit concerts which have taken place in the aftermath of hurricane Katrina... Elgin Symphony The orchestra confirms raising approximately $37,000 from those in attendance with additional donations coming in after the event. In the end, they anticipate a much higher result as a result of a phone-a-thon held in conjunction with the concert. The orchestra musicians also responded to the cause with nearly 100% of them donating their services and time. WFMT broadcast the concert nationwide to an estimated 75,000 listeners in Chicago, [...]
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It's More About Ticket Prices Than You Think

It’s More About Ticket Prices Than You Think

Back at the beginning of the month, Philadelphia Inquirer music critic, Peter Dobrin, published one of the best articles on classical music and orchestras I’ve read in the mainstream media this year. Unfortunately, it was swallowed up by the more pressing news events of Hurricane Katrina. Nevertheless, it’s worth examining now… (more…)

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Comparing Publicity

In the wake of the 2005 Orchestra Website Review, I had some intriguing discussions with a few soloists. We were talking about how their managers employ PR professionals to create an online image to promote their public image. Each conversation eventually led to the differences between how their PR professionals work at publicizing them as opposed to how an orchestra's PR department publicizes the orchestra musicians. Both PR professionals have the same base requirements; they have to generate interest among the general public in classical music and the artists who create it. [...]
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