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Archive | Mon, Apr 9, 2007

Three basic "stocks" (click to enlarge)

TAFTO 2007 Contribution – Bill Harris

Is TAFTO, or any other word of mouth audience development program, genuinely capable of having any measurable impact on concert attendance? To help figure out a quantifiable answer to that question Bill Harris, a friend and colleague of mine, came up with a brilliant solution to address these issues which grew into the TAFTO contribution […]

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