Archive | Mon, Apr 9, 2007

Three basic "stocks" (click to enlarge)

TAFTO 2007 Contribution – Bill Harris

Is TAFTO, or any other word of mouth audience development program, genuinely capable of having any measurable impact on concert attendance? To help figure out a quantifiable answer to that question Bill Harris, a friend and colleague of mine, came up with a brilliant solution to address these issues which grew into the TAFTO contribution below. Furthermore, this is another fabulous example of a TAFTO entry created by “thinking outside the box” which seem to pop up every year . As such, while attempting to write an introduction for this TAFTO entry […]

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