Is TAFTO, or any other word of mouth audience development program, genuinely capable of having any measurable impact on concert attendance? To help figure out a quantifiable answer to that question Bill Harris, a friend and colleague of mine, came up with a brilliant solution to address these issues which grew into the TAFTO contribution [...]
Archive | April 9, 2007
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Lisa Hirsch: Re egos - whose ego was behind the orchestra's lo...
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Elizabeth Balay: I love the Simpsons' clip! That being said, ...
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Drew McManus: Based on what I hear from colleagues, so take it s...
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MWnyc: That's the question I was trying to get at the ot...
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Is There An Unmistakable “Cone Of Ignorance” In Minnesota?
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Minnesota Poll
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A Completely Different Type Of Ample Endowment
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Coffee, Tea, Or Verdi?
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Work Stoppage Avoided In Seattle
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Sometimes I Scare Myself
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Four Minutes To Midnight On The Minnesota Orchestra Doomsday Clock
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Where Do You Get Those Images?
May 8, 2013





