Archive | July, 2007

Some Good Questions On The Value Of Free

Yesterday's article examining the value and impact of a free concert series like the Grant Park Music Festival produced a question from Charles, a professional orchestra musician, who asked "...how many of the people who attend the free concerts come back and pay money for tickets. The Knight study showed that very few people who come to free concerts will pony up for the paid ones...Word from our development department is that there is little to zero draw from these concerts to the concert hall." Good question Charles... In my response to [...]
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Little To No Value? I Don’t Think So…

It never ceases to astonish me how many managers (and even some musicians) have expressed the opinion that free concerts have little to no value. Nevertheless, when implemented properly, free concerts have the potential to do more for developing an audience and raising the level of appreciation for live orchestral music than just about any other tool available today. Case in point, the Grant Park Music Festival featuring the Grant Park Orchestra and Chorus… (more…)

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August Is Coming, Is Your Website Ready

August is only one week away and if your organization hasn't been updating and enhancing its website, you had better get moving... After a quick stroll through about half of the orchestra websites included in the annual Adaptistration Orchestra Website Review it looks like many have conducted extensive updates and a few have implemented a complete overhaul. That's a good sign but there are many organizations which still have last season's information right on the homepage. As such, do your organization (and ultimately, yourself) a favor and get cracking on updates. For [...]
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Music Directors And Age: Survey Results

Yesterday's survey designed to measure how Adaptistration readers feel about music directors and age as well as the qualities they find most important in a music director (regardless of age) generated more than 100 responses - the results of which were fascinating... For example, although a clear majority of respondents did not think that orchestras are currently giving preferential treatment to music director candidates under the age of 50, just over half thought that orchestras discriminated against under 50 candidates over the past 20 years. So unless an unusually large number of [...]
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Music Directors and Age: An Adaptistration Survey

Given the number of private messages since Monday's article about music directors and age, I put together a straightforward five question survey to help gauge what Adaptistration readers feel about music directors and age as well as the qualities they find most important in a music director (regardless of age). So take a fun break out of your day and fill out the survey, it will only take a few moments. The results will be posted on Thursday or Friday of this week. TAKE ME TO THE SURVEY!
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