August Is Coming, Is Your Website Ready

August is only one week away and if your organization hasn’t been updating and enhancing its website, you had better get moving…


Orchestra-Website-Review-Re.jpgAfter a quick stroll through about half of the orchestra websites included in the annual Adaptistration Orchestra Website Review it looks like many have conducted extensive updates and a few have implemented a complete overhaul. That’s a good sign but there are many organizations which still have last season’s information right on the homepage. As such, do your organization (and ultimately, yourself) a favor and get cracking on updates.

For those marketing and IT professionals out there responsible for their organization’s website who have recently joined an organization, the task of unraveling a convoluted website in one month can seem overwhelming. Fortunately, there’s a written game-plan you can use which will not only move the process along quickly but it will help ensure your organization will maximize internet sales and exposure: The Adaptistration Orchestra Website Review Report.

The 140 page report 2004 – 2006 report contains an abundance of information not available on any of the articles or reviews published online. You will find detailed grades for all 23 subcategories for 80 professional orchestras as well as detailed descriptions of the grading formula and criteria. Include statistical reports, copies of every online article, and more and you have the only comprehensive orchestra website report available today that marketing and IT professionals can use as a guideline for improving their organization’s online presence. ORDER YOUR COPY TODAY.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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