Archive | Mon, Jun 14, 2010

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How NOT To Use New Media

If you’re looking for a good example of how to use a new media platform in the worst possible way, American Federation of Musicians (AFM) International President Thomas F. Lee provides the best example I’ve come across to date with a series of videos the AFM released on YouTube. Everything in this video from the complete absence of production qualities, patronizing tone of his voice, ill-fitting suit, and circa 1962 copy (that’s only cool in Mad Men) is a gruesome train wreck of a product. But wait, there’s more… (more…)

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