Although television ads beyond those with a shoestring budget are beyond the reach for a number of groups in the field, there have been a set of spots coming out of Europe this year that are worth watching. In fact, I posted one of the following videos on my Facebook wall last week and the ensuing discussion brought up a number of questions and concerns about what constitutes a worthwhile commercial.
To that end, it seemed like a good idea to expand the conversation here so take a look at the following three ads (listed in alphabetical order). Is this how you would spend the money if you could make a single television spot for the season? Post a comment with your thoughts and try to avoid a simple “like/dislike” approach and expand on why/why not. I certainly have my own opinions but I don’t want to influence any responses by posting them just yet.