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Mid-Day Update: Met Opera Acknowledges They Made Going To The Opera Too Expensive

More on this tomorrow but the 2/26/2013 edition of the New York Times published an article by Daniel J. Wakin that reports the Metropolitan Opera has announced that they are lowering ticket prices by 10 percent. Acknowledging that the prices have risen to artificially high levels and were now counterproductive for raising revenue and increasing access, the Met is acting proactively. We’ve been discussing these issues for years now and seeing the Met’s decision is a welcome breath of fresh air. More on this tomorrow, in the meantime, be sure to read Wakin’s article.

5 Responses to Mid-Day Update: Met Opera Acknowledges They Made Going To The Opera Too Expensive

  1. Mary Catherine February 27, 2013 at 10:31 am #

    I don’t know Drew. I read it and my “Rotten in Denmark” sensor says something doesn’t add up. They had a lot of things to blame but addressed one in a wide-sweeping manner. And is it truly the ticket prices that are the lone issue?

    • Drew McManus February 27, 2013 at 11:19 am #

      Those are good questions to ask but assuming your curiosity is founded, if the premise that ticket prices are artificially inflated and causing more damage than good, does the root cause behind reversing the decision matter? Granted, those potential issues are all related so they will impact one another (not unlike the negative results from the S.t Paul Chamber Orchestra ticket price reduction) and the Met will certainly need to deal with all of that as time unfolds.

      • Mary Catherine February 27, 2013 at 11:31 am #

        Yes. Also, have they addressed the donor objections? Is it a by-product of other issues – artistic/product? Can people not purchasing tickets be due to the programming/times/etc..? Should they revamp the broadcasting program to perhaps be for special performances or even purchase a ticket subscription to that series? 4% decrease in earned income should make you take stock of what is really working vs. what you are convinced is working.

Trackbacks/Pingbacks

  1. Met Opera Acknowledges They Made Going To The Opera Too Expensive | Arts (+) Marketing | Scoop.it - February 27, 2013

    […] Acknowledging that the prices have risen to artificially high levels and were now counterproductive for raising revenue and increasing access, the Met is acting proactively. We’ve been discussing these issues for years now and seeing the Met’s decision is a welcome breath of fresh air. More on this tomorrow, in the meantime, be sure to read Wakin’s article.  […]

  2. More Than Just A Price Correction At The Met | Adaptistration - February 28, 2013

    […] more to do with recent revenue shortfalls. Reader May Catherine expressed those very concerns in a pair of comments to yesterday’s post on this […]

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