Archive | May, 2015

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Signs That Your PR Problem Is Worse Than You Think

Recently, an advertisement from Microsoft masquerading as an infographic crossed my path which deserves credit because it took a moment to realize it was an ad. But once you get past that item, it becomes clear that it is an attempt to dig up out of a very deep PR hole. Titled “5 Microsoft Azure Myths Debunked” it is clear to even those outside of IT circles that their product is suffering under the pressure of negative press and if nothing else, it likely triggers a “where’s there’s smoke…” alarm for most […]

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Everything You Wanted To Know About Starting Into Google Analytics But Were Afraid To Ask

I’m excited to announce that I’ll be leading a session at the 2015 National Arts Marketing Project Conference (#NAMPC) in Salt Lake City, November 6-9. The Energizing Technology track session, Click. Click. Done. Developing Your Google Analytics Skills, will focus on the nuts and bolts of metrics and is designed as detailed guide for understanding the default reporting tools inside Google Analytics (GA) and how to set up straightforward, yet remarkably effective, custom reports and dashboard tools. Joining me on the panel are a pair of GA rock stars; Ceci Dadisman and […]

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Let’s Talk Arts Advocacy

Toward the end of April, I had the pleasure of participating in a series of hosted conversations by Arts Alliance Illinois (AAI); they invited Illinois artists and arts professionals to talk about arts advocacy and the issues that are most important today. Hosted by AAI Executive Director, Ra Joy, and actor Joey Bland (of Improvised Shakespeare fame), they broke the group into eight unique groups and had HMS Media film the conversations at the Chicago Shakespeare Theater’s pub. AAI recently released a highlight video from the series of conversations, plan to post […]

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Introducing A New Series For Inspiration

Among the numerous resources available online, some of the more useful offerings focus on providing inspiration; a great example is Chris Spooner’s Line 25 Sites of the Week, which focuses on frontend web design. It’s difficult to imagine functioning without these sorts of resources and although I need a new project like I need a hole in the head, that isn’t an excuse to shirk responsibility and if there’s something of value to offer, then it is time to step up. Starting today, I’m launching a new series of articles hosted at […]

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Happy Memorial Day!

Whether you’re home all day enjoying the holiday with family and friends or your orchestra is putting on a performance today, try to take a few moments to remember the reason for the holiday. Furthermore, take a moment to remember that the single largest employer of full-time professional musicians is the United States Armed Forces… Happy Memorial Day! The United States Air Force Band The United States Army Band “The Presidents Own” United States Marine Band The United States Navy Band The United States Coast Guard Band

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