Archive | Marketing

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Artist Bios #LoveToHate

If there’s a reliable topic that can always get stakeholders talking, it’s artist bios. You’re sure to hear plenty about the mind-numbingly dull regurgitation of “where I’ve been,” “who I’ve performed with,” and “what I performed.” But complaining is easy; writing an engaging and thoughtful bio is hard. This is exactly why so many artists struggle with the task. Those starting out or not overly focused on spotlight oriented positions haven’t had much need to think about crafting a good bio and hiring skilled copywriters is not inexpensive (although there are plenty […]

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The Adjective That Must Not Be Named Is Back…And It Brought Reinforcements

Back in 2014, we started a campaign to eradicate the B-word from orchestra promotional material. At the time, it did a respectable job at keeping things under control but just like a virus that keeps mutating, “beloved” has found its way back. But this time, it brought a gaggle of old school “greatest-art” adjectives along for the ride. Here’s the latest example from an orchestra’s Facebook post (h/t to a colleague who shares my view, you know who you are!). To be clear, this instance is anything but an exception to the […]

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Outreach Or Pandering?

One of the more sensitive yet pressing topics inside the field is how orchestras should go about creating stronger ties with their community and what does and does not constitute meaningful outreach. To better understand, let’s look at what might be best defined as one of the least effective examples where an orchestra will run an event in what they define as an “underserved” community or neighborhood. That’s usually code for areas populated by individuals and families in lower economic tiers and/or comprised of minority residents. Certainly, this is not a universal […]

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Forget Walking A Mile In Their Shoes, Try A Stream Of New Concertgoer Inner Monologue

There’s an entertaining and thought-provoking article in the 1/7/2017 edition of The New Yorker by Kirk J. Rudell that provides an exclusive broadcast of his inner monologue as a first-time concertgoer. There is no shortage of amusing entries in his attendee stream of consciousness but the entire exercise reminded me of a Take A Friend To the Orchestra project from 2005 that featured taking a first timer concertgoer to his first event then talk through the experience the next day live on the radio. The idea was the brainchild of WNYC’s John […]

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Don’t Ask Me How I’m Doing If You Don’t Really Care

I’m going to steal something today from Joe Patti; specifically, his post from 1/3/2017 where he shares some insights from serving on the evaluation panel from ArtsHacker’s Most Creative People In Arts Administration. In his post, Patti dives into the deep end of one submission that ultimately tied for top honor: Aubrey Bergauer’s blog at California Symphony. One of the posts that struck Patti is one that caught my attention as well but I promptly forgot to reference it in my post about the recipients from 12/30/2016. I’ll let you gather the real […]

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