Archive | Public Relations

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Signs That Your PR Problem Is Worse Than You Think

Recently, an advertisement from Microsoft masquerading as an infographic crossed my path which deserves credit because it took a moment to realize it was an ad. But once you get past that item, it becomes clear that it is an attempt to dig up out of a very deep PR hole. Titled “5 Microsoft Azure Myths Debunked” it is clear to even those outside of IT circles that their product is suffering under the pressure of negative press and if nothing else, it likely triggers a “where’s there’s smoke…” alarm for most […]

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The New Face Of Damage Control

The Toronto Symphony Orchestra (TSO) / Valentina Lisitsa firestorm is a good reminder that capable damage control and responsible flexing of social media muscle are important skills to develop and maintain. For organizations, damage control seems to be a lesson that is slow to matriculate. Remember the Richard Dare/NJSO crisis or the Detroit Symphony scrambling to backtrack on comments about hiring replacement musicians? Just wind your way through Adaptistration’s archives and you’ll find a litany of instances where orchestras ended up scrambling to catch up instead of getting out in front of events. […]

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knowledge is power!

Book Burning: A Study In How To Shape Perspective

The 2012 Effie Awards, which recognize marketing ideas that work based on effective index rankings, awarded a trio of Gold Medals to Leo Burnett Worldwide for their Troy Public Library “Book Burning Party” campaign. When it comes to learning how to shape public perception and frame a debate, this campaign should be required reading. (more…)

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Lessons In Damage Control

Lessons In Damage Control

If you’re anything like MusicalAmerica.com’s Susan Elliott, the one-two punch of interviews with Detroit Symphony Orchestra (DSO) executive vice president Paul Hogle appearing in the Detroit News (here & here) which attempted to clarify the replacement orchestra brouhaha left you thinking “huh?” If that’s not confusing enough, an interview with DSO president Anne Parsons in the 2/21/2011 edition of the Detroit Free Press sent an equally mixed message… (more…)

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