Archive | Ticket Prices

Adaptistration Zombie

BRAAAAAIIINS, er, FEEEEES

There’s a terrific post over at Vu Le’s NWB in the form of nonprofit Halloween stories from nonprofit managers and the one that struck a chord was the First Place contribution about a terrifying tale of board ambush to raise program fees 50 percent. For the orchestra field, program fees translate to earned income; which boils down to mostly ticket prices and related fees. I won’t spoil the story but I know more than a few orchestra CEOs and marketing directors that can relate to the zombie board ambush; having said that, […]

Continue Reading
Adaptistration People 124

Using Pay-As-You-Wish Pricing To Self-Correct Artificially Inflated Ticket Prices

WQXR Blog published an article by Brian Wise on 7/21/2015 that examines Pay-As-You-Wish ticket pricing for classical music concerts, which was recently implemented in the U.K. via the Hallé Orchestra. Although it is doubtful that Pay-As-You-Wish pricing will become any sort of mainstream ticket strategy, it does serve as a worthwhile conduit for continued examination of exacerbated pricing trends, which long time readers know is a bedrock topic here at Adaptistration. In a timely connection, the 7/10/2015 edition of the Pittsburgh Tribune published an article by Mark Kanny that examines one of […]

Continue Reading
ADAPTISTRATION-GUY-086

High Price Of Tickets Cited Among Greatest Barriers To Attendance

A big h/t to You’ve Cott Mail (YCM) for sending around an overview of the Culture Track 2014 report from LaPlaca Cohen, which studies the attitudes, motivators, and barriers of culturally active audiences. I’m still wading through the document but one item that should catch your attention in the YCM overview is high price as a primary barrier to attending live events. Long time readers are well aware that ticket prices are an oft examined topic here at Adaptistration and it is looking like the Culture Track 2014 report is likely to […]

Continue Reading
ADAPTISTRATION-GUY-024

Would You Post Ticket Fees At The Start Of The Buying Process?

A big H/T to Thomas Cott for pointing out an article by Harriet Meyer in the 1/30/2014 edition of The Guardian that I would have otherwise missed about UK ticket agencies agreeing, albeit after a great deal of pressure, to show the related fee structure at the onset of the ticket buying process. According to the article, UK based consumer advocate group Which? wants the process to go another step by requiring box office providers to explain their fees. The issue of ticket fees is no less sticky for nonprofit performing arts […]

Continue Reading
ADAPTISTRATION-GUY-086

Paying The Ticket Price Piper

There were two items of note this week related to ticket pricing strategies. First up is The Metropolitan Opera (The Met), which released data detailing large losses in the wake of dynamic pricing initiatives that ushered in a wave of price increases. Although The Met reversed the decision during Q1 2013, the damage was done and when the fiscal year was complete, they reported average attendance fell to 79 percent capacity, producing a nasty little drop in ticket revenue. The second item of note is from the UK where Association of British […]

Continue Reading
Navigation

Send this to friend