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Activate Search Tracking: Another Change To Google Analytics Anyone Can Do (and everyone should)

Knowing what visitors are searching for at your site is one of the most useful metrics you have to tweak content, adjust navigation architecture, and improve conversion but by default, Google Analytics (GA) does not track visitor searches. So even though you may notice the default menu item for Site Search via your Reporting admin […]

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Please, Pretty Please, Stop Damaging Everyone’s Eyesight With Small Font Sizes

H/T to Thomas Cott for inspiring this latest entry into what seems to be an ongoing rant regarding font size. No, I’m not complaining about Cott’s font sizes, his are terrific, but one of the articles at arts.gov included in his latest newsletter made me realize that there continue to be far too many arts […]

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ArtsHacker.com

Look Like A Genius!

One of the single most daunting problems arts orgs face when converting to responsive design is embracing the mobile first concept; meaning, you no longer envision website design from a desktop-only or desktop-first perspective. Instead, you need to begin with the mobile browser environment and work your out from there. Sure, that sounds great but […]

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Here’s Something Every Artist And Ensemble With A Facebook Profile Should Do

Although there are no shortages of annoyances whenever Facebook rolls out new features, every now and then they offer up a sincere gem and in case you haven’t seen it yet, the latest addition in that collection currently in testing is the name pronunciation guide. As of now, the pronunciation function seems to be limited […]

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Introducing A New Series For Inspiration

Among the numerous resources available online, some of the more useful offerings focus on providing inspiration; a great example is Chris Spooner’s Line 25 Sites of the Week, which focuses on frontend web design. It’s difficult to imagine functioning without these sorts of resources and although I need a new project like I need a […]

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Are You Using Gravity Forms? If So, You Need To Update

If you or your organization is using Gravity Forms, from RocketGenius, Inc. then you need to update to the latest version ASAP. The most recent version is 1.9.9 and the need to update comes after security provider, Sucuri, uncovered security issues and vulnerabilities in multiple older versions of the plugin, which have resulted in thousands […]

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ArtsHacker.com

What Structured Data Is And Why Marketing Pros Should Care

I published an article today at ArtsHacker that dives into the extraordinarily powerful, yet easy to use Data Highlighter tool Google provides and how it can do more for boosting event search results in 15 minutes than you accomplished with years of old school SEO strategies. If you’re still hung up on fine tuning every […]

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Are You Prepared For Google’s Big Algorithm Change?

Tomorrow, 4/21/2015, is the day Google will fully implement the latest major change in its search algorithm and if your site isn’t prepared, you can expect a world of hurt via your search rankings. Simply put, it’s all about meeting Google’s new mobile friendly thresholds; if your site is what Google considers mobile friendly it […]

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