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Adaptistration People 177

Talking Metrics With Tomorrow’s Managers (and you get to join the fun)

I had the pleasure of serving as a guest lecturer for Columbia College Chicago’s Marketing Technology students. Providing not only an introduction to Google Analytics, but building the critical connections needed to understand how it functions in a larger digital marketing plan is something you don’t have to me twice to talk about. Instead of traditional presentation slides, I developed […]

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If You’re Over 40 And Make Decisions About your Org’s Website, You Need To Watch This Video

We’ve all been in one of those meetings where important decisions need to be made about something crucial to an arts organization’s success and the senior executive responsible for making the decision seems hell-bent on a direction that screams out-of-date and out-of-touch. That’s HiPPO (Highest Paid Person’s Opinion) decision making at its worst. Although experience […]

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Style Guide Sheriff

Taming Wild West Style Branding Efforts: There’s A New Sheriff In Town

Since it was originally published in 2012, the free Website Branding Style Guide resource here at Adaptistration has been a steady fixture among the most popular content. No worries, that resource isn’t going anywhere in the near future but it is worth pointing out that a similar service from a relatively new provider, Frontify.com, is […]

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Level Up Your Facebook Share Dialog Game

It’s great when patrons share your content and events on Facebook but if you don’t have an image that conforms to Facebook’s recommended practices, you can end up lowering your conversion rates thanks to the share dialog pulling an ill-suited image. This happens when you don’t assign a featured image to your content that Facebook […]

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