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Step Up Your Presentation Game With A Dedicated Companion Site

In the course of preparing for the #NAMPC Click Click Done session, my fellow panelists and I came up with the idea of create a dedicated microsite especially for the session. Dubbed SessionSYNC, it was inspired in large part by The Walking Dead StorySYNC program in that is designed to be accessed primarily through tablets […]

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The CRM/RFP Shuffle

There’s an intriguing article in the 7/21/2015 edition of Nonprofit Quarterly (NPQ) (h/t Joe Patti) that examines the bottomless rabbit hole that is trying to evaluate Customer Relationship Management (CRM) options, make a decision, and implement something that resembles what it was you were after in the first place. In short, the author laments about […]

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Activate Search Tracking: Another Change To Google Analytics Anyone Can Do (and everyone should)

Knowing what visitors are searching for at your site is one of the most useful metrics you have to tweak content, adjust navigation architecture, and improve conversion but by default, Google Analytics (GA) does not track visitor searches. So even though you may notice the default menu item for Site Search via your Reporting admin […]

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Please, Pretty Please, Stop Damaging Everyone’s Eyesight With Small Font Sizes

H/T to Thomas Cott for inspiring this latest entry into what seems to be an ongoing rant regarding font size. No, I’m not complaining about Cott’s font sizes, his are terrific, but one of the articles at included in his latest newsletter made me realize that there continue to be far too many arts […]

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Look Like A Genius!

One of the single most daunting problems arts orgs face when converting to responsive design is embracing the mobile first concept; meaning, you no longer envision website design from a desktop-only or desktop-first perspective. Instead, you need to begin with the mobile browser environment and work your out from there. Sure, that sounds great but […]

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Here’s Something Every Artist And Ensemble With A Facebook Profile Should Do

Although there are no shortages of annoyances whenever Facebook rolls out new features, every now and then they offer up a sincere gem and in case you haven’t seen it yet, the latest addition in that collection currently in testing is the name pronunciation guide. As of now, the pronunciation function seems to be limited […]

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Introducing A New Series For Inspiration

Among the numerous resources available online, some of the more useful offerings focus on providing inspiration; a great example is Chris Spooner’s Line 25 Sites of the Week, which focuses on frontend web design. It’s difficult to imagine functioning without these sorts of resources and although I need a new project like I need a […]

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