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Lessons From The Give Local America Day Kimbia SNAFU Are A Work In Progress

In the wake of events following the Give Local America Day calamity that saw the entire program grind to a halt at mid-day and leave thousands of donors and nonprofits stranded, there is no shortage of commentary. Details surrounding why the web based payment platform collapsed are scant and the online fundraising and crowdfunding platform […]

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Adaptistration People 177

Talking Metrics With Tomorrow’s Managers (and you get to join the fun)

I had the pleasure of serving as a guest lecturer for Columbia College Chicago’s Marketing Technology students. Providing not only an introduction to Google Analytics, but building the critical connections needed to understand how it functions in a larger digital marketing plan is something you don’t have to me twice to talk about. Instead of traditional presentation slides, I developed […]

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If You’re Over 40 And Make Decisions About your Org’s Website, You Need To Watch This Video

We’ve all been in one of those meetings where important decisions need to be made about something crucial to an arts organization’s success and the senior executive responsible for making the decision seems hell-bent on a direction that screams out-of-date and out-of-touch. That’s HiPPO (Highest Paid Person’s Opinion) decision making at its worst. Although experience […]

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Style Guide Sheriff

Taming Wild West Style Branding Efforts: There’s A New Sheriff In Town

Since it was originally published in 2012, the free Website Branding Style Guide resource here at Adaptistration has been a steady fixture among the most popular content. No worries, that resource isn’t going anywhere in the near future but it is worth pointing out that a similar service from a relatively new provider,, is […]

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