It’s that time of year again when development departments are putting the final touches on the end of year annual giving campaign. In order to help maximize those efforts, here are five best practice tips to help you avoid overlooking critical items. Don’t shy away from the challenge; go, confront these problems. Fight! Win! And have your best end of year campaign yet.
Sure, you know what Google Analytics is and it’s something you should be using but for whatever the reason, you just haven’t been able to get around to getting your feet wet. The good news is I have just the thing to help you take that plunge. Recently, my fellow ArtsHacker, Ceci Dadisman, and I enjoyed giving a presentation to attendees of the Institute of Outdoor Theatre 2016 conference on how to use Google Analytics (GA) to make data-driven improvements to website content and layouts. The session was a huge hit and unlike the other […]
Granted, with all of the election coverage, you may have missed last week’s big news item about the “Doomsday of DDoS attacks” and if your organization’s site wasn’t impacted, then you probably made it through blissfully unaware of the havoc unfolding elsewhere. Nonetheless, this wasn’t a one-off event so here’s what you need to know about DDoS (Distributed Denial of Service) attacks, why this is different than usual, and how to check on the condition of your site should it get caught up in subsequent waves. DDoS Defined DDoS attacks are remarkably […]
Although Google does an excellent job making Analytics user friendly and beneficial right out of the box, that doesn’t mean you can’t make it even more applicable to your organization’s needs. To that end, one of the most frequently misunderstood elements of Google Analytics (GA) is Session and Campaign lengths. In order to help provide a better understanding, I published an article at ArtsHacker today that examines why those settings matter, how to go about determine useful values, and how to make the changes inside Google Analytics. This post also serves as […]
Last week, I published an article at ArtsHacker about what transactional emails are, how to identify all the providers you may use that generate those messages, and must-have elements to include in your message templates. Today, I published the second half of that series which focuses on how to go about making sure those messages arrive. A large part of that equation usually involves using a dedicated transactional email provider so to that end, the article examines a half-dozen of the most common providers and how they connect with the systems your organization […]