Tag Archives | Groupmuse

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Examining The Groupmuse Business Model Part 2

In Part 1, we examined the revenue end of Groupmuse’s business plan but on the other side of the balance sheet are expenses and when it comes to live classical music, the dominant expense typically involves artistic labor costs. But this is where Groupmuse is different; simply put, they don’t pay the musicians at all for their house party events. Groupmuse’s primary service offering is organizing classical music house parties that feature live musicians, so the relationship between Groupmuse and its musicians is not unlike that within traditional classical music organizations in […]

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Examining The Groupmuse Business Model Part 1

In a field where business models are well defined, it’s always intriguing to see something new come along. One of the latest entries into that arena is Groupmuse, a for-profit business that facilitates house parties which feature classical musicians. Groupmuse founder, Sam Bodkin, launched the first of these events in January, 2013 and since then, the business has grown and received its fair share of positive press from mainstream outlets that include the CBS Nightly News, The Wall Street Journal, and Time Magazine. Those articles, and others, do an excellent job at […]

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