Tag Archives | Opera de Montreal

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Some Very Upbeat News On Single Ticket Strategies

The 5/28/2014 edition of Direct Marketing News published an article by Elyse Dupre that highlights recent 450 percent post-show revenue gains at Opéra de Montréal (OM) resulting from a multichannel marketing strategy. As it turns out, OM’s Director of Sales and Marketing is Guillaume Thérien, who served as a fellow presenter for the Winning Websites session at the 2013 National Arts Marketing Project Conference in Portland, OR. Dupre’s article provides a good 30,000 foot overview of the initiative but there’s so much more to discover here that would increase usefulness exponentially. As […]

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