Tag Archives | St. Louis Symphony Orchestra

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More On Orchestra Video Ads

Neo Classical author Holly Mulcahy authored a guest post at Norman Lebrecht’s Slipped Disc entitled Can You Sell An Orchestra On TV? Don Draper Can. that uses a recent TV spot from the St. Louis Symphony Orchestra (SLSO) as a jumping off point for conversation. Mulcahy approaches the perspective by shifting the focus more toward the audience than the experience. It made me recall an effort from the League several years ago that generated a series of video spots geared toward promoting live orchestra concert events in general that approach the topic […]

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And Now The SLSO Is Looking For A New CEO

Just a quick blurb today as I’m still getting caught up after my recent business trip to Chattanooga, but it’s worth noting that St. Louis Symphony Orchestra (SLSO) is now among the ranks of orchestras searching for a new CEO following the news that their current CEO is leaving the orchestra field for academia. The Baltimore Business Journal published an article by Joanna Sullivan that reports Fred Bronstein will be officially taking over as the new Dean of the Peabody Institute of the Johns Hopkins University on June 1, 2014. He’ll be […]

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Brassball SmackDown

Admittedly, it was a mystery to me which teams were even in this year’s World Series until the wonderfully entertaining video from the respective brass sections at the St. Louis Symphony Orchestra (SLSO) and Boston Symphony Orchestra (BSO) went live on 10/22/2014. The clever bit is the brainchild of SLSO Principal Trumpet Karin Bliznik and BSO Fourth/Utility Trumpet Michael Martin. I asked Martin about what went into making the video and he said everything was put together at breakneck speed. “This was a truly enjoyable project to be a part of. I […]

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What Everybody Ought to Know About Page Load Speed

When it comes to your website, you want pages to load as fast as possible, anything less than snappy response times means decreased conversion and lower revenue. High speed internet connections have made sluggish page load speeds for desktop and Wi-Fi connections nearly a thing of the past but that doesn’t mean they can’t improve nor does it mean you can get sloppy with your web design while wallowing around in all of that bandwidth. Measure Your Speed There are a number of terrific, free tools to use to get an idea […]

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What If You’re Not As Awesome As You Think?

Among the 29th Annual Conductors Guild Conference sessions, one that stuck out in particular was the Auditioning Players panel discussion featuring musicians from the St. Louis Symphony Orchestra (SLSO) talking about how to audition musicians, what to listen for, best practices, challenges and solutions to common issues, etc. Anecdotally, the SLSO is genuinely known for running one of the better audition processes in the US; from both the operations and audition committee end of things. The session certainly reaffirmed all of that but having talked to quite a few musicians on the […]

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