All Entries in the "TAFTO" Category
TAFTO 2010 Contribution: Lynn Harrell
I couldn’t think a better way to round out this year’s Take a Friend to the Orchestra program. Renowned cellist Lynn Harrell‘s contribution is a touching final passage to an already wonderful series. It serves as a strong reminder that amidst growing conversations questioning classical music’s ideal role in society the one thing that shouldn’t get lost is the power of artistry. Regardless of whether it’s shared with friends, family, or colleagues it brings us together in ways no other art form is capable… (more…)
TAFTO 2010 Contribution: Brian Wise
Why limit TAFTO to friends? Why not Take A Date to the Orchestra (TADTO) or perhaps Take More-Than-a-Friend to the Orchestra (TMTAFTO?). Freelance music journalist and WNYC Radio producer Brian Wise was wondering the same thing and being the proactive producer-type of guy that he is, decided to do something about it. His results are infinitely better than reality television and chocked full of useful feedback to the question “What steps could an orchestra take to reach the culturally curious young couple who might otherwise choose a museum as a date venue?”… (more…)
TAFTO 2010 Contribution: Chris Felcyn
I had the pleasure of meeting Chris Felcyn, producer and program host for Detroit’s WRCJ-FM, 90.9, for the first time only a few months ago. Although we had a great on-air conversation, it was heartening to learn during our off-air chats about his efforts over the years to promote classical music. Chris enthusiastically jumped into the role of TAFTO contributor by putting together three stand-alone audio contributions that feature Chris interacting with concert-goer newbies. Honest and entertaining feedback abounds in each segment (I hope the DSO marketing department is listening)… (more…)
TAFTO 2010 Contribution: Roger Bourland
Composer, professor, Chair of the UCLA Department of Music, music publisher, and blogger Roger Bourland is a polymathic kind of guy. It’s tough to describe Roger’s contribution but suffice to say, it is undoubtedly a representative example of engaging creativity. If you’re like me, you’ll love it and wonder if the technology exists to crawl around Roger’s mind for an hour just to have a glimpse of what it’s like to experience a live concert event with friends real or imagined… (more…)
TAFTO 2010 Contribution: Scott Spiegelberg
Back when I maintained a private teaching studio, I used to love teaching adults but it didn’t take long to identify an odd quirk between how adults and children learn. If a child doesn’t get it he/she assumes it will take more effort before it becomes comfortable. With adults, there was a sense that if they couldn’t’ do it in short order, they must not be able to do it. Consequently, Scott’s TAFTO contribution (along with so much of his blog material) made some strong connections between those observations and how the business traditionally approaches audience development… (more…)
TAFTO 2010 Contribution: Marc van Bree
Adages be damned, sometimes it’s just better to turn molehills into mountains and self described “public relations practitioner” Marc van Bree is no thinker of small thoughts. From his blog to the expanding number of social media related studies and papers, Marc’s mind is always moving in new directions. His TAFTO contribution is no exception and should be of particular interest to orchestra marketing professionals… (more…)
TAFTO 2010 Contribution: Christopher Blair
When it comes to the concert experience, today’s contributor is a key figure in a growing field that shapes the impact of a live concert event experience. Acoustician and conductor Christopher Blair is the new archetype that redefines what Arts and Sciences are all about. His contribution is every bit as enlightening as it is entertaining and it’s practically unthinkable that you’ll walk away without a renewed sense of inspiration… (more…)
TAFTO 2010 Contribution: Robert Birman
It isn’t often enough that I come across an orchestra CEO with a hands-on interest in technology and advocacy to the degree that Louisville Orchestra CEO Robert Birman has. After watching his presentation about the Louisville Orchestra history at the 2010 American Orchestra Summit, it was clear he would be a fascinating contributor for TAFTO 2010 and he certainly didn’t disappoint. Robert brings a thoroughly entertaining contribution to the table in video format with a promise to follow-up on his personal TAFTO efforts by the end of the season… (more…)
TAFTO 2010 Contribution: Elizabeth Lunday
It took about all of five minutes between picking up Elizabeth Lunday’s book, Secret Lives of Great Composers, and determining that that she was going to be at the top of this year’s TAFTO contributor invitee list. So when she agreed to take part in this year’s program, I knew she was going to put together something really special. As a head’s up to every artistic administrator and marketing director: you need to to get in touch with Ms. Lunday ASAP about having her put together program notes for your 2010/11 season. I have a feeling that once word gets out, she’ll have more work than she can handle!… (more…)
TAFTO 2010 Starts Next Week!
The 2010 Take A Friend To The Orchestra (TAFTO) program will run from Monday, 4/12/2010 through Thursday, 4/22/2010. In addition to the detailed publication schedule below, readers have started to put their own TAFTO events together and use social networking to get organized. Arizona Opera violist Katie Shields has an opera oriented event in Phoenix, AZ on Wednesday, April 21, 2010 that includes a meet-and-greet beforehand and a special post concert libation session with select cast members. What more could you want? Facebook users can find more details and register at Katie’s event page… (more…)
Unleash Your Inner Maven
The new TAFTO microsite is doing its job by generating interest and I’ve received a number of notes from folks planning their own events. This makes me think it would be a good idea to set up a special reader’s report section where patrons can share details about their own TAFTO events. In the meantime, the 2010 TAFTO banners are ready to be downloaded. You can select one of the general banners or ones branded with your favorite 2010 TAFTO contributor. Speaking of contributors, the 2010 list is all finalized.
Reveling In Microsite Goodness
As promised at the middle of last month, the new official resource site for the Take A Friend To The Orchestra program is up and running. The virtual ribbon was cut last night and you are now free to stop by and stay awhile. I’m very pleased with how this microsite turned out and like any worthwhile effort, it’s designed to be simple to use, easy to navigate, and provide a variety of indexed search options. But most of all, it’s designed to inspire… (more…)
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Adaptistration is authored by orchestra consultant Drew McManus and since its launch in 2003, the blog has become standard reading for arts administrators and arts administration programs throughout the world.
