Drew McManus on the orchestra business.
On 1/16/2015 we examined some early returns from the 2014 Readership Segmentation Survey and I have finally found some time to dive deeper into that data. We’ll take a look at results from all demographics later this month but today’s post is going to cover results from the 25-34 age group. Without a doubt, the largest increase in overall readership is from Millennials; having said that, their ethnic composition (80%+ Caucasian) …
Following the tradition of North American conductors changing their names to sound more European, conductor Osmo Vänskä announced he is changing his name to a series of emoji, the ideograms, or smileys, used in digital communication. “I got the idea while guest conducting in Japan,” explained Vänskä. “I had never seen emoji before but I was fascinated at all of these kids having entire conversations using nothing but those symbols. It …
In case you missed it, there was a fascinating discussion going on in the comment thread of the Five Articles People Should Stop Writing post that evolved into the topic of whether or not contemporary music can attract audiences and sell tickets. Within the thread, I hinted at an article in works on that very topic at Neo Classical and on 3/30/2015 that article went live. The post actually serves as …
Sarah Marczynski published an article at ArtsHacker on 3/27/2015 titled 10 Ways to Build a Strong Relationship with Your Legislator and all 10 are worthwhile tips and it made me think about one of the most overlooked areas of governance we haven’t examined in a few years: the need to establish and maintain an effective government affairs committee. It never ceases to amaze me at how many arts groups either neglect …
WQXR’s Conducting Business podcast with host Naomi Lewin and producer Brian Wise published an episode on 3/26/2015 that examines the Performance Simulator, a facility located at The Royal College of Music that claims to create performance-like conditions in the confines of a regular practice room. The goal, according to the program’s guest, Dr. Aaron Williamon, a professor of performance science at the Royal College of Music who helped to develop the …