The Venture Platform’s Next Big Thing

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Venture Event Manager 2.5

Last month, we crossed the latest threshold in The Venture Platform’s evolution with the release of Venture Event Manager (VEM) 2.5. We’re not content with resting on our laurels following the tremendous growth in 2014 and this upgrade to Venture’s cornerstone functionality is the most profound piece of coding since we launched in 2011; moreover, it reaffirms Venture’s position as the most advanced event management system in a managed website development …

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What Everybody Ought to Know About Activating Demographics Reporting In Google Analytics

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ArtsHacker.com

I published an article today at ArtsHacker that provides step by step instructions on how to activate one of the most important settings anyone with a Google Analytics account should be using. Ironically enough, the setting isn’t activated by default so you do need to pop in and click a single button buried inside an existing Reporting admin panel. The whole thing won’t take more than 30 seconds and if I write …

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Five Articles People Should Stop Writing

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Adaptistration People 013

In the silver age of new media, one might think that the proliferation of new voices and platforms would expand discussions about classical music. By and large, it has done exactly that; at the same time, it has also served as fertile ground for some of the least productive topics to proliferate like a super virus going airborne in midtown Manhattan. To that end, and in the same spirt as the …

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Fiber TV Ads Could Be Very Good News For Performing Arts Orgs

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Adaptistration People 101

It may have flown under your radar but the 5/20/2015 edition of Gizmodo.com published an article by Matt Novak that reports on Google’s intent to begin modifying how television viewers using its Google Fiber service. Simply put, Google wants to sell ads directly and make them function more like their successful targeted online ads. Given that Google earns most of its revenue from online ads, it should come as no big …

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Pittsburgh Strikes Back. At Themselves.

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Adaptistration People 127

On 3/15/2015, the Pittsburgh Post-Gazette published an article by Elizabeth Bloom reporting on a $100,000 marketing study that uncovered audience development woes at the Pittsburgh Symphony Orchestra (PSO). On 3/19/2015, the chairs from the orchestra’s board and musicians’ committee (Dick Simmons and Micah Howard, respectively) co-authored an op-ed piece that takes issue with the article and, rather surprisingly, their own marketing study. If you find yourself reading through the post a few …

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