Take A Friend To The Orchestra, or TAFTO, is an annual event at Adaptistration every April where more than a dozen critics, bloggers, musicians, classical music enthusiasts, and administrators writing about how average patrons throughout the country can invite friends who don’t regularly participate in live music events to a performance in your area. Essentially, TAFTO is an opportunity for the people who care the most about classical music to participate in a proactive way.
One of the longest events, 2007 went high tech with a systems dynamics analysis of the dynamic impact of TAFTO oriented events on audience development. Add to that a first-hand account of an author taking someone to their first concert experience and two wonderful opera oriented contributions made for a very well rounded year.
Without a doubt, 2009 was the year of multimedia contributions. We had first-ever TAFTO cartoon, two audio essays, and a mini video documentary about what social media social media means to the arts. And that's in addition to the regular stream of fantastic written essays. Look, listen, learn, and then some! :)
2012 is another terrific year as the program continues forward with the pared down number of contributions from an Emmy award winning conductor, an orchestra executive, an arts PR and social media wizard, an amazing playwright and Renaissance Man, and the sort of uber patron every orchestra wishes they could clone!